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Maybe it’s not your product or service. You may just need to rethink your website.
Even though your website is generating a steady flow of traffic it’s not enough. Did you know that half of all visitors spend less than 15 seconds on a website? Fifteen seconds? –That is terrible! Think of all the money and time you’ve spent driving quality leads to your site, only to have them leave.
Is there anything you can do to keep change this? Yes, you bet there is.
My clients often obsess about their click-through rates, and how much they’re paying for traffic. Yet, they forget to address the most obvious part of the sales process—their websites! It always strikes me as odd when business owners are willing to spend tens of thousands of dollars on marketing their sites, but they expect outstanding results from something they threw together over a weekend for less than a hundred bucks.
This isn’t the way to get customers.
I get it. Not every business owner has the skills or resources to build a custom website from the ground up. It’s ok. There are plenty of platforms available that provide the tools you need to create a quality website on your own. Although, it won’t be easy and quick, it will be worth it, as long as you go about it in the right way.
Use these six tips to turn your website visitors into customers.
That’s quick! This means graphic-intense sites are out. If yours requires graphics, you may want to consider using CSS sprites. Investing in a good CDN service can also improve your load time. Experiment with a free tool like Google’s PageSpeed Insights to gain an understanding of your site’s load times.
Create great content. Great content provides your visitors the information they want. So, what do they want? While the specifics differ from visitor to visitor, every one of them wants a relevant solution to a problem. It’s the reason they came to your site in the first place. Give it to them immediately. In order to do this, you must ensure each of the pages on your site are focused on just one topic. This is the reason single-page sites don’t convert as well as sites with multiple pages that use a single page to focus on one topic.
Like most things in business, building a website that converts browsers into buyers is about putting the customer first.