McLane Intel Blog
Originally posted at: http://blogs.hbr.org/cs/2013/03/making_the_most_of_webinars.htmlby Rachel Burstein | 12:00 PM March 13, 2013
If you're anything like I am, you listen to webinars with one ear, occasionally checking your computer screen if a graph or image is referenced, perhaps catching up on email or articles while the webinar is running in the background. Despite the challenges for viewers, everyone from for-profit companies like LinkedIn and Procter and Gamble to non-profits like the Red Cross and City Year to professional associations like the American Medical Association and the American Bar Association to publishers like HBR run webinars. These sessions are designed to do everything from teach particular skills or tools to discuss trends in different sectors. And they are aimed at all sorts of audiences, from clients to colleagues.
Originally posted at: http://www.marketingprofs.com/charts/2013/10288/small-business-marketing-top-tools-for-finding-and-keeping-customersby Lenna Garibian | March 12, 2013
Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting new customers, according to a survey from Constant Contact.
Originally posted at: http://thebuildnetwork.com/leadership/powerpoint-images/
During a presentation, “Nothing gets eyes a-glazing like a visual cliché,” writes Nancy Duarte on the Harvard Business Review blog.
Originally posted at: Business on Main
BY Barbara Findlay Schenck
Any marketer waiting for the world to get back to normal hasn't been noticing the new reality. Every day, a new headline, book, TED talk or coffee shop conversation proves anew that customers, products, markets and marketing approaches aren't just undergoing change -- they've changed already.
Originally posted at: http://blogs.hbr.org/cs/2013/02/break_your_addiction_to_being.htmlby Judith E. Glaser | 10:00 AM February 28, 2013
I'm sure it's happened to you: You're in a tense team meeting trying to defend your position on a big project and start to feel yourself losing ground. Your voice gets louder. You talk over one of your colleagues and correct his point of view. He pushes back, so you go into overdrive to convince everyone you're right. It feels like an out of body experience — and in many ways it is. In terms of its neurochemistry, your brain has been hijacked.